Thursday, January 26, 2012
Google has set an example by being transparent in how it manages the privacy of personal information it collects from the use of its services. There is hue and cry over some aspects of its disclosures such as the need for an opt out option and the use of personal information for targeted advertisement, but we need to appreciate that GOOGLE with 70% market share did not have to write a simple policy which all its users could read and understand, but it did. It set an example which other firms do not. Let us commend and not condemn Google for this historic act.
Google says it intent is to use information shared with it to make its services even better – to show you more relevant search results and ads, to help you connect with people or to make sharing with others quicker and easier. They do not sell this information to third parties. Let us be fair, free services need to be paid for in some manner. Advertising is a great way to keep services free.
We should also appreciate steps taken in the right direction, so that other can follow suit without governments turning to regulation or censorship.