Thursday, February 9, 2012
In the physical world when you purchase a book, the book seller cannot correlate the books you purchased to determine your interests, of course this changes when you use a loyalty card. In the virtual world, this correlation is almost certain to happen as everything you do is mapped onto a database of sorts. When information across multiple products and their use is combined, Google’s ability to build a more informative personal profile raises manifold. It is the use of this ability which has most netizens up in arms. Collection of information may help user experience, such as quicker and more appropriate search results, but the use of this information for targeted advertising has raised hackles as it reduces the anonymity of an individual.
In the ongoing battle against privacy, netizens are trying to emphasize that the fundamentals of the physical world such as privacy in social transactions and the ability to opt out should be followed as guiding rules of the Internet. They also believe that the underlying reason for the rapid growth of the net was its freedom, and that dominant forces that used this very freedom to grow should not impose a check on new entrants.
if you would like to know what data on you is collected online, then please read my previous post "Personal Data Websites Collects Online".